Not a chatbot subscription.
We set up the whole loop inside your CRM, phone and calendar, and keep it running.
AI that turns leads into booked jobs.
We find where revenue leaks between a new lead and a paid job, then build AI and automation into the tools you already use. Measured on booked jobs, not features.
For service businesses doing $1M+ a year · United States
Good morning, Dana
All leads answeredOvernight6 new leads · 4 booked
- New lead · Walk-in showerPlano, TX · from Google AdsCalled in 51 s
- Estimate booked · Tue 10:00 AMOwns the home, wants it done this springBooked
- Missed call → text sentRoof repair · Frisco, TXReplied
- Reminder sent for today's 9:00 AMHomeowner confirmed by textConfirmed
Runs inside the tools you already use. No new software for your team to learn.
ServiceTitan
HubSpot
JobNimbus
Jobber
AccuLynx
Salesforce
Google Ads
Meta Ads
Google Calendar
Twilio
What we build
Your business, answered around the clock. Every lead called in a minute, every appointment confirmed, every estimate followed up, and one view of where the money comes from.
The first call wins. AI calls or texts every new lead within a minute, day or night, qualifies it and books the appointment straight into your calendar.
- Keeps trying by call and text on a schedule, so no lead dies after one missed call.
- Hot leads are handed to your team live; your people take the conversations, not the dialing.
- Missed calls get a text back right away.
Call · Walk-in shower · Plano, TX51 s after the form
AI assistantHi, this is the assistant for Ridge Contracting. You just asked about a walk-in shower. Is now a good time? This call is recorded.
HomeownerSure. That was fast.
AI assistantDo you own the home, and when would you like it done?
HomeownerYes. Sometime this spring.
AI assistantI can have an estimator out Tuesday at 10 AM or Wednesday at 4 PM. Which works better?
A booked appointment is only half the job. Confirmations, reminders and easy rescheduling, so your people drive to homes that are expecting them.
- Text and call right after booking, a reminder the day before and an hour before.
- "Can't make it" turns into a new time, not a lost appointment.
- Cancellations go straight back into the follow-up queue.
Text thread · Appointment Tue 10:00 AMConfirmed
Hi Linda, reminder: Ridge Contracting is coming tomorrow at 10:00 AM for your shower estimate. Reply 1 to confirm or 2 to pick another time.
2
No problem. I have tomorrow at 2:00 PM or Thursday at 10:00 AM. Which works?
Thursday 10
Done. See you Thursday at 10:00 AM. We'll text an hour before.
Most estimates die quietly. Unsigned estimates get followed up on a schedule, and old leads in your CRM get a second look, without a new ad dollar.
- A sequence per estimate: text, call, email, until the homeowner says yes or no.
- Replies land with the right salesperson, with the history attached.
- Old leads and lost estimates are reactivated in batches you approve.
TriggerEstimate sent
$14,200 · Bath remodel · not signed
Day 2 · Text
"Any questions on the estimate?"
RepliedDay 5 · AI call
Wants financing options → sent to Mike
Sold · $14,200
Logged in your CRM
Cost per lead is the wrong number. See cost per appointment and per sold job for every source and lead vendor, and send sales back to your ad platforms.
- One scorecard from your CRM, phone and ad accounts.
- Sold jobs flow back to Google and Meta, so ads learn from sales, not form fills.
- Credit requests for bad leads are filed automatically.
Revenue by source · last 90 daysSample data
| Source | Leads | Booked | Cost / sold job | |
|---|---|---|---|---|
| Google Ads | 412 | 31% | $1,840 | |
| Referrals | 58 | 52% | $310 | |
| Lead vendor A | 640 | 18% | $3,920 | |
| Meta Ads | 295 | 24% | $2,210 |
Same leads, very different results. AI reviews every call, so you see why one setter books twice as many appointments as another.
- Booking rate by agent, and the reasons calls don't book.
- What your best people say differently, turned into coaching notes.
- A new call center manager gets that view on day one.
Call reviews · this weekSample data
| Agent | Calls | Booked | Top miss |
|---|---|---|---|
| Maria | 186 | 34% | — |
| Jason | 171 | 29% | Skips financing question |
| Kim | 158 | 17% | Offers one time slot |
| AI assistant | 402 | 26% | Hands off to Maria |
Why us
We've been on the other side of your leads. Years on the lead-seller side showed us exactly where jobs slip away after the lead is delivered.
See where jobs leakWhere leads are lostWhat we see most
- Lead deliveredOften to several companies at once
- First call attemptThe first company to reach them usually winsToo late
- Appointment setNo confirmation, no reminderAt risk
- Estimate sentOne follow-up, then silenceAt risk
Paid back in jobs.
We measure booked appointments and sold jobs every month. Those are the numbers we answer for.
How we work
Audit, build, run. Start small with the biggest leak, prove it in booked jobs, then add the next piece.
Step 1 · 5–10 business days
Lead-to-Job Audit
We go through your lead, call and estimate data, test how fast your leads get a response, and put a dollar figure on each leak.
Step 2 · 2–6 weeks
Build inside your tools
We build the pieces you pick into your CRM, phone and calendar, with scripts, consent, routing and testing included.
Step 3 · every month
Run and improve
We track booked appointments and sold jobs, tune scripts and follow-ups, and fix anything that breaks.
Why now
Most service businesses haven't put AI to work yet. The ones who do it well first will answer faster than everyone else in their market.
~12%of trades businesses have AI built into daily work
34%are still experimenting
44%say integrations are the main barrier
44%say lack of training holds them back
Source: ServiceTitan, 2026 State of AI in the Trades (survey of 1,032 contractors).
What we take off your plateDone for you
- CRM, phone, calendar, adsThe integration work is ours
- Scripts, routing, hand-offsApproved by you before go-live
- Consent, calling hours, texting registrationChecked before anything goes out
- Monthly review on booked jobsWe keep it working
Industries
We start where we know the work best. Home improvement first. The same playbook fits any business that pays for leads and books appointments by phone.
Now booking
Home improvement contractors
Bath and walk-in shower, windows, roofing, siding, kitchens. Shared leads, in-home estimates, call centers and setters.
Talk to us
Home services
HVAC, plumbing, electrical, garage doors. Same problems: missed calls, slow callbacks, unconfirmed visits.
Book an intro call
Talk to us
Other lead-driven businesses
If you buy leads, run a call team and book appointments, the audit will show whether we can help, before you pay for setup.
Book an intro callFAQ
Straight answers.
Do we have to switch software?
No. We build inside the CRM, phone system and calendar you already use. If something can't connect, the audit tells you before you pay for setup.
Will AI calls annoy our customers?
It only contacts people who asked you for a quote or a visit. It says who it's calling for and that the call is recorded, keeps it short, and hands the call to a person whenever someone asks. You approve every script and can listen to every call.
Is it legal for AI to call leads?
Yes, when it's done right. AI voice calls need prior express written consent, so we check your forms and lead sources first, set calling hours, register your texting and add recording disclosures. Your attorney should sign off on consent language.
What does it cost?
The audit starts at $1,500 and is credited toward setup within 30 days. Setup starts at $5,000, plus a monthly fee for running and tuning. Exact numbers depend on your tools and lead volume.
Who is this not for?
Businesses under about $1M a year. The setup cost is hard to earn back at that size, and there usually aren't enough leads to show a clear difference. We'd rather tell you that on the first call.
Who are you?
A founder-led shop. The founder spent years on the lead-seller side of home improvement and has a background in performance marketing and data. We take on a small number of setups at a time, so each one gets done properly.
Founder: Igor Skobletskyi · LinkedIn
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